The Copy Clinic for Advanced Practitioners: Producing Brilliant Direct Mail Fundraising Appeals for Breakthrough Fundraising Results Mal Warwick
In this hands-on master class, you’ll explore the finer points of writing for results, whether your medium is the mail, the telephone or the Internet. You’ll explore the principles and practices that apply regardless of the medium – and the unique demands that each places on the writer. Your guide through this intensive process will be consultant, writer and trainer Mal Warwick, author of the international best seller How to Write Successful Fundraising Letters. Bring your own appeals, and you’ll learn how to fine-tune them for breakthrough fundraising results. You’ll leave with practical tools to help you throughout the years ahead. Session Outline Session Handouts - Slides Session Handouts - Additional Materials

Fundraising Analytics: More than a Trial Balloon — The application of analytics and predictive modeling to the practice of donor qualification Joshua M. Birkholz, M. Bruce Dreon and Kathy Hansen
ALDE is pleased to introduce you to another cutting-edge master class concept, fundraising analytics, and to present the nation’s top thought leader in this arena, Joshua M. Birkholz, a principal at Bentz Whaley Flessner, and director of their DONORCAST analytics division. Join Josh; Bentz Whaley Flessner managing partner M. Bruce Dreon and Michelle Janssen, Executive Director of Development at Valparaiso University, for a tour of how you can directly apply fundraising analytics to the issue of shifting and shaping your database and prospect pools to find the best methods to qualify potential donors at every stage of the resource development continuum. Learn ways to uncover the most likely prospects to drive your annual fund goals, apply fundraising analytics to prospects screened for wealth to fuel your gift officers’ portfolios and develop ways to build your planned giving program in this applied learning experience. Session Handouts