Trolling for the Next Planned Gift: Donor Analytics   Carol Erickson							Senior Level
In this presentation you will see how analysis of your database can yield qualified planned gift prospects. There are factors other than simply age and wealth that are crucial in determining which of your prospects can be positioned at the top of the donor pyramid. Knowing what these factors are and how they relate to the gift planning process can put your organization in position to reap significant future income. Download Outline
Annual Funds: A Mighty River of Donors to Renew, Upgrade and Reactivate   CloEve Demmer							Mid Level
The beauty of an annual fund is the rich flow of donors and potential donors. The challenge of an annual fund is to correctly utilize strategic cultivation, stewardship and solicitation to keep donors growing with your organization. But, where should staff focus their energy and resources first for greatest long-term success? Attendees of this session will learn: • Benchmarks for upgrading, renewing and reactivating donors • How to motivate donors to increase their giving • Which solicitation strategies are most effective in upgrading and reactivating donors • How to set appropriate ask amounts • How frequently to ask a donor for a gift • Steps to launch a leadership annual giving program
The Real Secret to Major Gift Success   Ross Marsh							Mid Level
Major gifts is a complex and high-stakes process, with a myriad of factors combining to determine success. Excellence in major gifts, or conversely, mediocrity or worse, is often the key factor in an organization's fund development program, not to mention your own career progress! Join Ross Marsh of Ross W. Marsh & Associates as he shares his 21 years of major gifts wisdom and experience about what are the critical – but often overlooked or misunderstood – factors in generating major gift excellence.
Unleashing Power and Potential: How to Engage Women in Philanthropy   Jenny Norris Peterson							Senior Level
Using the latest statistics on wealth and giving, this session will explore the enormous financial power women possess and how your nonprofit organization can tap into that power. What motivates women to invest deeply with their time and their wealth — investment that can lead to transformation both for the donor and for the charity? What gender differences impact our work in development as we nurture the next generation of philanthropists? In this interactive session, come hear stories of women’s journeys as they embrace their philanthropic potential, and share your own examples from your work. Download Outline
From Source to Mouth: Managing Media Relations Anthony Juliano							Mid-Senior Level
Today’s journalists are faced with several challenges: diminished budgets, competition from social media and a never-ending influx of news releases from well-meaning PR professionals. “From Source to Mouth: Managing Media Relations” will discuss the realities of today’s communication environment and provide strategies for standing out as a reliable, trusted and eagerly-sought out source. You’ll learn how to effectively pitch your organization’s stories and build great relationships with journalists so your organization has the opportunity to have its story told through the media. Download Outline
Development’s Fast Moving Stream is Stabilized by the Power in Promise   Phil Meinzen							All Levels
Do you want donors who know and trust your organization’s mission? This presentation will show how to build trust for relationships and encourage passion and engagement consistently. By attending this presentation you will: • Learn to create a promise that is compelling, differentiating and true • Understand how to communicate in a consistent way that motivates people • Determine if your organization’s message is effective from the audience’s perspective • Focus on the most important mission elements that move others toward action Discover how Promise frames an effective organizational strategy and communicates a Case from the audience’s perspective to navigate the mighty, deep river of development with optimal impact. Tom Ries, President of Concordia University-Saint Paul and former President of the LCMS Foundation will join to give evidence of its effectiveness. Download Outline
Planned Giving 101: Where the River Meets the Sea   Rich Duncan & Christine Post-Duncan							Fundamental/Core
Getting on board with a planned giving program can be intimidating. People generally don't like to discuss their own demise. To complicate things, there are so many vehicles you have to choose from that it can be confusing. This course is designed to help you set up a planned giving program, educate you on the most common planned gifts and provide resources to help make your planned giving program a success. Download Outline
Major Gift Strategies for a Small Development Office   Dawn M.S. Miller, CFRE - Zielinski Companies							Resource Session
There are more than one million nonprofits in the United States and competition for philanthropic investment has never been greater. Yet we read daily about organizations that consistently bring in large gifts and have a base of very loyal donors. How can a fundraiser in a small development office begin a major gifts program to garner large gifts from benefactors? This session will share insights, tips and strategies for growing a major gifts program from the ground up to maintain and sustain a nonprofit’s mission and vision. A number of exhibitors and sponsors will be presenting Resource Sessions about a variety of topics during regular curriculum time slots.  We haven’t cut the number of curriculum offerings per session, but have simply added to what is available.  Please note that exhibitor sessions are sponsored sessions, so the presenters may address how their products/services can help address the topic at hand.  These sessions are not recorded.  The presentations will take place in regular meeting rooms.