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My Name is Not Jane Donor
Dirk Rinker
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Mid Level |
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Capture a current snapshot of donor attitudes, perceptions and habits from the most recent research, seasoned with commentary on the results from leading fundraisers. Hear what faith-based donors have to say about why they give the way they do. Find out what your organization can do to encourage them to support your cause, and participate in a discussion about how to respond to these findings. This session is based on facts gathered in the Great American Donor Survey of 3,400-plus donors conducted in January 2008 and bi-monthly Donor Confidence polls conducted in October 2008-present.
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Basics and Beyond of Email Solicitation
Scott Van Duesen
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Entry Level |
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Online giving is much more than simply sending out emails and waiting for the dollars to roll in. As most of us have discovered, you get back what you invest, and online that means building an engaged, involved and active community – whether or not you already have an online community. From text emails to social networking, fundraising is evolving and changing at the pace of the Web. This session will provide best practices and next steps for every budget and stage in the online giving spectrum.
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How the New Economy is Impacting Campaigns
Paul Miles
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Senior Level |
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The economic climate of the past year is unique to previous downturns and requires a new and creative approach to stay competitive. This session will take a look at previous periods of economic distress and their impact on philanthropy, lessons from nonprofits throughout the United States on effective strategies for implementing a campaign in the current environment and proven techniques for surviving this crisis.
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The Aging Baby Boomers React to the Economy
Alan Zacharias
The changing economic landscape has caused many Baby Boomers to rethink their investment, retirement, lifestyle and philanthropic plans and priorities. In spite of market undulations and changes in fortunes, early indications suggest that Baby Boomers are eager to make their mark on the institutions they believe in – but in a different way. This session will explore emerging attitudes and giving patterns among boomers and how various Lutheran entities are adjusting their cultivation strategies to meet the needs of this important donor segment.
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Senior Level |
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Re-engineering your School’s Financial Future
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ALSS |
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Participants will gain understanding and insight from the National Lutheran School Funding Academy. Topics explored include: No ministry in an empty seat, no margin/no ministry, understanding ownership/leadership/management, appropriate board governance/oversight, consistent mission/changing vision, monitoring “vital signs,” building the future/not band-aiding the present, cash – the blood of an organization, wind NO/sails YES, meeting/not chasing the puck and maybe some more.
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Integration of Communication and Marketing into Resource Development
Dennis Meyer
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Fundamental |
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The speaker will present a holistic approach to fundraising that incorporates online and offline marketing channels as well as personal approaches to donors and prospective donors. The speaker will also incorporate examples of successful integrated marketing efforts for nonprofit organizations and ministries that have resulted in breakthrough strategies and results.
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Partners in Philanthropy: Engaging Younger High-Net-Worth Donors
Kristi Puchbauer
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Mid Level |
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Many of today’s new philanthropists have different outlooks on charitable giving and unique motivations for sharing their wealth with charitable causes. Younger, high net-worth donors (ages 20 to 45) are more hands-on and active in their philanthropy than their parents or grandparents. To engage these individuals as donors, nonprofit organizations need to know who they are and how to approach them. Find out the characteristics of younger affluent donors, what motivates their giving and discover the messages that resonate with these donors and encourage their involvement. Learn the strategies to engage them as partners with your organization to develop long-term relationships that realize the goals they want to accomplish with their giving.
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