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Please note: Jeremy Wells's breakout on "Using Students to IGNITE Alumni Engagement" has been moved to Session Five on Sunday.
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Crafting a Message to Win More Support for Your Cause
Mal Warwick
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Entry Level |
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No matter what role you play in your nonprofit organization – leader, fundraiser, board member, volunteer – you face a big challenge: how to develop a succinct and compelling message that will help build public support, attract donors and keep your organization at the top of people's minds for years to come. In this practical, hands on workshop, Mal Warwick, author of How to Write Successful Fundraising Letters, will share what he has learned about messaging in three decades of fundraising and marketing for nonprofits. You'll take home invaluable insights you can put to work to develop a winning message for your organization.
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Fire Up Your Annual Fund with Donor Societies
Panel Presentation, led by Joe Lindell and Lonnie Pederson
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Mid/Senior Level |
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If your existing donor society has lost its luster or if you are thinking of creating a new donor society and stewardship plan for annual giving, this session is for you. A panel of ALDE experts will share their experiences, insights and even mistakes made along the way, so that your organization can experience a smooth liftoff whether you are tweaking an existing structure or starting from scratch.
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Fundraising in Today’s Environment
Robert Sharpe
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Mid/Senior Level |
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Economic conditions over the past year have presented fundraisers with challenges, but these challenges are not unprecedented. Past experience tells us that Americans continue to give generously despite economic ups and downs. But history also tells us they tend to make their gifts in different ways. Discover what the combination of a rapidly aging changing donor base, stock market fluctuations, falling interest rates and proposed tax policy will mean for the ways donors may make gifts, especially larger ones, in coming months and years. Learn how fundraising agencies can employ teamwork to help donors focus their philanthropy and complete gifts that may not otherwise occur.
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The Way: Using Metrics to Enhance Staff Performance
Jason McNeal |
Senior Level |
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A common complaint is that development officers allow other items on the “to-do” list to shift focus away from the important work of identifying, cultivating, soliciting and stewarding donors. In addition, with increased accountability requirements from administrators, constituents and governing entities comes the need for leaders to provide clear assessments of staff outcomes. Effective metrics systems should be simple to implement, grounded in identified values, aligned with organizational goals and provide encouragement, assessment and reward criteria for staff.
Session participants will be able to identify the components, be equipped to institute all aspects and appreciate the philosophical and value-related underpinnings of an effective development staff performance metrics system.
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Are You in Your Right Mind? Understanding Donors Through Brain Research
Joel Landskroener
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ALSS |
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Development professionals have either consciously or by intuition learned to appreciate the beauty of right-brained thinking. By examining the key findings of Daniel Pink’s bestselling work, A Whole New Mind: Why Right-Brainers Will Rule the Future, participants will learn how right-brained thinking is significant, how right-brain thinking can be nurtured and why we should care. The elements of Design, Story, Symphony, Empathy, Play and Meaning will lead participants into a wonderful appreciation of donors and understanding their needs.
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Resource Development: The View from 4,000 Feet
Brenda Moore
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Fundamental |
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This big picture overview of resource development will instill an understanding of the importance of an integrated fundraising program, develop an awareness of the elements of a resource development program and equip participants with implementation steps for creating a comprehensive program. The course is designed primarily for nonprofit CEOs, school principals, volunteer board members, pastors, stewardship directors and resource development professionals in the first five years of their career.
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Generational Differences in Motivations, Giving and Participation
Patrick Rooney
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Senior Level |
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Using Center on Philanthropy Panel Study data, this presentation will look at the transmission of philanthropic values among generations, seek to understand why differences among generations exist and discuss implications for your fundraising practice.
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