Saturday, March 13, 2010
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 International Educational Conference

Session Six: Monday, March 1 ~ 8:15-9:30 a.m.

Overview of Web 2.0 Technology

Betsy Harman

Entry Level

Lately, you are hearing a lot about Twitter, Facebook, widgets and Web 2.0. What’s it all about and how are these new technologies relevant to your organization? While in many ways, new technology is making the world very different than it used to be, when it comes to fundraising the old rules still apply. It’s all about building relationships through effective cultivation, solicitation and stewardship. In this session you’ll gain an understanding of new technology and learn some ways to incorporate it into your overall communications and fundraising strategies. You’ll learn about the key ingredients of an effective nonprofit Web site and how to use social media for listening to your stakeholders, as well as for soliciting support. You’ll also get useful tips for building your email list, crafting effective email and measuring results.


Persistent, Not Annoying. Move Donors Up Without Pushing Them Away.

CloEve Demmer

Entry Level

How aggressive is too aggressive? Steep donor and dollar goals are an important part of fulfilling the mission and in some cases necessary for its very survival. As fundraisers we must reach out and ask for support, but it can be a challenge to know when to push and when to back off. Learn rules of thumb to help set effective persistence parameters for your program. Share with other professionals your thoughts and experiences. How many times do you call? How many voicemail messages are too many? In what ways can we use email and other new media? Hear real world examples of annoyed donors and even better examples of when persistence paid off.


Gifts of Closely-Held Business Interests

Paul Geidel

Senior Level

There is significant wealth invested in family-owned businesses, some by people willing to support your ministry. These gifts present many challenges, but opportunities exist for a significant gift. This session will include an overview of the types of business ownership, provide an information gathering checklist and discuss gift planning options for owners of closely held businesses.


Getting From Here to There

Kent Henning

Senior Level

Senior professionals’ career advancement may involve a promotion, a change of employers or simply some new assignments. This session intends to invite participants to contemplate their desire and potential for a more senior leadership role, perhaps even a presidency or CEO position. Kent Henning, president of Grand View University and an ALDE alumnus, will use informal case studies to suggest what organizations are seeking in their leaders and how resource development professionals can develop and demonstrate those qualities and characteristics. Then, participants will be encouraged to discuss their own challenges and opportunities pertaining to their career advancement aspirations.


What’s Next for Lutheran High Schools?

Panel Presentation, led by Ross Stueber

All Levels

Participants in this session will hear from past recipients of the Paul Lange Award for leadership in Lutheran High Schools – Norm Brauer from Minden, Nev.; Kevin Dunning from Las Vegas, Nev.; David Hahn from Brookville, N. Y. and Randy Lowe from Edwards, Colo. The presentation will be a panel discussion format. ALSS (Association of Lutheran Secondary School) has identified these leaders as effective models of leadership and vision for Lutheran secondary education. They will respond to questions focused on moving Lutheran high schools up, up, and away. What’s next for Lutheran high schools? What have you learned about your school’s successes and failures that will be significant as our schools move forward? Participants will also be able to ask questions during the panel discussion.

  • No outline or handouts - panel presentation

Organizational Assessment

Randy Wilburn

Does your organization give life … or drain life? Only as people work well together will an organization maximize its fundraising potential and effectively carry out its mission.

Find out how to assess your organization’s health. Learn the criteria of a healthy organization and the signs of a dysfunctional one. Recognize when and why people are frustrated and in conflict; where energy is blocked, derailed or dissipated and when lack of trust and accountability disrupts communication.

Discover resources to empower people and your organization.
Randy Wilburn, a Consultant with Gronlund Sayther Brunkow (GSB), has decades of experience guiding charities, congregations and industry into becoming more healthy organizations.

  • Session Outline
  • Randy is bringing his own handouts, to provide to attendees


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