Called to Serve: A Vision of Philanthropic Work and Leadership
Paul Pribbenow
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All Levels |
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This session will explore the idea of philanthropic fundraising as a vocation or "calling" and will guide participants through conversations with peers about the values that define our work. At the conclusion of the session, participants will: be able to define the idea of vocation and begin to articulate their personal sense of vocation in their work; name and share the values that guide their personal and professional lives and have a framework for exploring how those values provide a "centering" principle for their lives; have defined their understanding of philanthropic leadership and explored various models for philanthropic leadership and have an outline for their own professional development as senior philanthropic fundraisers.
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Using Analytics to Chart Your Annual Giving Course
Jim Isaak
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Mid Level |
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Participants in this seminar will be better prepared to identify and utilize reports essential to developing an annual giving program best positioned to increase donor loyalty to their institutions and ultimately feed the major gifts pipeline. We will look at the vital reports/tools necessary to strategically evaluate your annual giving program and help you build a stronger case for support with your institutional leadership. We will review several case studies that will take you from identifying the opportunities to implementing change to address the issues.
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Building a Pipeline of Major Donors to Fund Your Mission
Scott Wolterink
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Mid Level |
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A pipeline of major donors is critical to the long-term health of any organization's successful fundraising efforts. Major donors make campaigns happen. Without them, projects or programs never get off the ground. The importance and significance of major gifts, however defined, is immeasurable. It is now 10 percent – for some, even 5 percent (!) – of our donors that contribute over 90 percent of the lead gift support of our organizations. These statistics will springboard this session's context, which will then cover possible donor management processes, major donor research, solicitation and the recognition of major donors and, of course, the significance of discovering and cultivating the next generation of philanthropists.
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Global Philanthropic Trends
Alex Bakkum
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Senior Level |
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Maximizing Your Planned Giving Message With Multichannel Marketing
Nathan Stelter
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Entry Level |
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Think about all the ways you reach out to your donors. Do these distinct components support and enhance one another — or do they act alone? It’s one thing to make use of the multiple channels available to you. If, however, you integrate these communication methods — devising ways to provide unique cross-benefits to the donor who uses more than one channel – then you truly have a multichannel campaign. If your marketing plan consists of isolated efforts instead of integrated messages, you’re missing out on effective means to generate more traffic, increase response and acquire better prospects overall.
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Success Stories: Recognizing, Tweaking and Using Stories to Get the Results of Your Dreams
Lisa Baumgartner Bonds
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Mid Level
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Fundraisers, communicators and executives always push staff (often program staff) to gather and use stories that engage, motivate and move audiences to take action. Too often those asking for more stories do little if anything to assist staff in the mechanics of organizational storytelling, including: how to recognize stories that will work for one or many purposes; how to gather those stories (narrative, photo, video and other supporting materials); how to use stories for maximum impact and, how to organize and house those stories so that they are available to any and all staff who would find them useful. Attendees should come prepared with at least one story they could offer up to the presenter and attendees as the epitome of greatest success story; the not-quite-there-yet story or the story that bombed. We’ll use these stories and many more from the nonprofit sector to hone our skills and head home with success stories for our organization.
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Effective Disclosure and Stewardship of Planned Gifts
Mark Ladendorf
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Mid Level
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Gift planners might view disclosure related to life income gifts as a “must do” to fulfill a legal or institutional requirement. Yet effective disclosure offers an opportunity to start a long-term relationship with a donor on “the right foot.” After the gift, stewardship can sometimes be an afterthought — better to move on to the next prospect that to spend time with a donor who has already made a commitment. Statistics show, however, that existing donors make excellent future prospects. This session will review disclosure requirements associated with planned gifts; examine the principles of good donor education and communication before and after the gift and discuss how to implement effective disclosure and stewardship practices.
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