Are you using intuition and ad hoc methods to identify the best individual prospects? Do you use the same communications with all donors? Do you know what is the strongest single factor in predicting future giving?
This session will include actual case histories and stories from the trenches ... of success in developing new communication and solicitation strategies for unique segments of your donor database and your middle and major donor prospects.
Dennis and Caity will share insights from their combined 55-plus years on the front line of fundraising and how cloud computing has made these advances available to organizations of all sizes at minimal cost. Take your program to the next level by using the best tools and strategies available to you, and not just your gut.
Click to learn how to make predictive modeling an effective part of your efforts - webinars cost $75.
A 15 year fundraising veteran who helped grow Habitat for Humanity, Heifer Project International and other household brands, Caity Craver,
CEO of DonorTrends, heads a team of top fundraisers, statisticians and actuaries dedicated to demystifying analytics and trend reporting. She is regarded as one of the leading minds in the philanthropy analytics sector today. Her work is expanding the scope of many organizations including Goodwill, CARE, Disabled American Veterans, City Rescue Mission and Concordia Seminary, St. Louis.
Dennis L. Meyer, CFRE, is President of Meyer Partners, which he founded in 1989 to provide strategic consulting and related services in fundraising and marketing to nonprofit organizations.
Prior to starting Meyer Partners, Dennis was a Lutheran fundraising executive for 10 years, and then was National Director of Non-Profit Marketing for Epsilon.
He is a graduate of Concordia University, Nebraska, and was named Alumnus of the Year in 2000. He serves on the Concordia University Nebraska Foundation Board, and is a Board Member of the Concordia University System.
Dennis is a founding member of ALDE, and was President of ALDE's predecessor organization, the Lutheran Public Relations & Development Guild. In 2003 he was a recipient of ALDE's highest honor, the Virgil Anderson Award.