Friday, November 28, 2014
ALDE Webinars
November Webinar

Friday, November 21, 2014
10:15 a.m. Central Time 


ROI, CPDR and 990s, oh my!  In a competitive nonprofit marketplace, it's easy for fundraisers, boards and donors to become fixated on numbers and ratios.  It's important to understand your organization's key ratios, but it is even more crucial to know how to ethically leverage them in service to your mission.  This webinar will cover the most commonly used cost ratios; explore how they are calculated; equip you to use them effectively with internal and external audiences and even provide some time for dialogue about ethical use of overhead cost data.  While ratios may seem like a mundane or even boring topic, you might just be surprised by the potential power - and hidden pitfalls - cost ratios hold for you and your organization.

Click to leverage data for your mission
 - webinars cost $75 and last 60-75 minutes.

Mark Hofman, CFRE, is the Executive Director of Mission Advancement for The Lutheran Church--Missouri Synod, where he has served since November 2011.  He began his vocation in Christian fundraising as a novice major gift officer for Concordia Seminary, St. Louis, in 1995.  Over the following 15 years Mark moved through increasingly responsible positions, including Vice President for Development.  At the LCMS national headquarters, he leads a team of nearly 50 full- and part-time individuals covering multiple aspects of direct gift fundraising, volunteer management and advancement.


Mark's earned a bachelor's degree in secondary education from Concordia University, Nebraska, and a Master of Business Administration with honors from Fontbonne University in St. Louis.  His culminating research project addressed disparities in how nonprofit organizations calculate and report fundraising cost ratios.  He holds the Certified Fund Raising Executive credential through CFRE International and currently serves as Secretary for the ALDE Board of Directors.  


McGinness-HeatherHeather McGinness, CNM, CFRE, is a nonprofit executive and AFP Master Trainer, experienced in several areas of the nonprofit sector, including higher education, social services, associations and faith-based organizations.  She currently serves Lutheran World Relief as Associate Director of Philanthropic Engagement and also consults for Prosper for Purpose.  Over the course of her 18 years in nonprofit management, she has developed an extensive background in organizational and departmental management; fundraising; marketing and communications; event planning; strategic planning and analytics.  Heather received a B.A. in psychology from Case Western Reserve University and earned a graduate Certificate in Nonprofit Management (CNM) from the former Mandel Center for Nonprofit Organizations at Case Western Reserve University.  She maintains the Certified Fund Raising Executive (CFRE) accreditation and serves on the CFRE International Board of Directors.