Wednesday, April 16, 2014
ALDE Webinars

April Webinar 

"Choosing Your Line: Ethics in Fundraising"

Mark Hofman, CFRE

Thursday, April 24, 2014
2:30 p.m. Central Time
Register Now 


Watch experienced racecar drivers do their job on a track and you'll notice one important skill that contributes to consistent success.  The drivers deliberately choose a "line" on the racetrack that works best for their car and their driving style.  Choosing the wrong line either slows their car down or, even worse, forces them into the wall or into a spin. 


The equivalent questions for the professional fundraiser are: What is MY ethical line, and how far off that line can I go before the risk of a crash turns into an actual crash?  Fortunately, as professionals, there are resources upon which we can draw to help us choose our best line as we accomplish complex, interdependent tasks in a fast-paced, constantly evolving environment.


This webinar offers easy to understand terminology, professional standards, established ethical principles and Biblical wisdom while respecting the range of experience and practice at play.  Regardless of your background or specific role in your organization, "Choosing Your Line: Ethics in Fundraising," will enhance your confidence in making sound ethical choices in a profession that can't afford unethical behavior.  This course also delivers foundational knowledge that is a prerequisite to taking the CFRE examination, but no matter your experience level, it's for you.  If there's one webinar everyone should attend, it's this one.  Ethics is just that important.  The presentation received high marks in evaluations from participants at the 2013 ALDE International Educational Conference in Indianapolis, and has been updated since then to reflect the latest ethical insights.

Click here to stay on track - webinars cost $75 and last 60-75 minutes.


Mark Hofman, CFRE, is an 18-year member of ALDE and Executive Director of Mission Advancement for The Lutheran Church--Missouri Synod in St. Louis, Mo.  He began his professional career in fundraising as a novice Major Gift Officer serving Concordia Seminary in St. Louis.  Over the span of 14 years, he progressed through more responsible positions, including Vice President for Development and Director of Special Projects.  In October 2011, he accepted a call to his current position at the LCMS International Center.


Mark earned his bachelor's degree in secondary education from Concordia University, Nebraska, and his M.B.A. from Fontbonne University (St. Louis) in 2010.  His M.B.A. thesis researched the practice of using cost ratios to manage fundraising operations, and the ethical use of those cost ratios when addressing public concerns about nonprofit operations.  Mark holds the CFRE credential and was first certified in 2001, six years after entering the profession.  His service to ALDE members has included leadership in the Great Rivers Chapter, on the ALDE Education Team as Chairperson of the Senior Level Task Force, as an instructor for ALDE CFRE Study Days, as a presenter for chapter events and at both the 2012 (Minneapolis) and 2013 (Indianapolis) International Educational Conferences.  He was confirmed by members for a second term as Secretary of the ALDE Board of Directors at the 2014 Conference in Jacksonville.  Service to the church is in Mark's blood.  His paternal grandmother was born and raised near Hamilton, Texas (west of Waco), where his grandfather - Rev. Martin F. Hofman served as a vicar before entering the South American mission field as an ordained pastor in 1935.  (He is not related to Dr. Oswald C. Hoffmann, the sainted Lutheran Hour Speaker.)


Register now