How does the ALDE Shopping Mall work? It’s simple, and it works like any other online shopping vehicle except that now ALDE and its member organizations benefit from the experience. ALDE has partnered with Fundlink, LLC, in conjunction with more than 1,300 major retailers, to create an online shopping mall Web site. Consumers enter the ALDE Shopping Mall and choose to shop from stores such as Target®, Macy’s®, and Best Buy®. Before they enter a retail site, they are asked to choose an ALDE member organization that will benefit from their shopping experience. Once the designation is made, consumers are sent directly to the retailer of their choice to start shopping. A portion of each sale is contributed by the merchant to ALDE as well as the designated member organization. Consumers are not sent to a reseller nor are the prices any different. The only difference is the starting point of the shopping experience. Shoppers begin at the ALDE Shopping Mall in order to designate an ALDE member organization to benefit from their shopping. They then enter the retailer’s regular Web site.

How is the ALDE Shopping Mall set up and how do you shop? The mall map is in the center of the page. The sidebars on the left and right of the screen list featured category merchants. Below the mall map is the Shop by Category feature where every merchant in the ALDE Shopping Mall is described and can be browsed. Also, you can Search for a category or merchant, which is located at the top of the page just above the mall map. • First, choose a store, either by clicking on it in the mall map, using the search function, or selecting it from a category. • Next, select a beneficiary from the menu that appears after selecting your store. • Then, shop!

What other information should you know? • When you are finished, remember to bookmark the mall for future use, if you did not do so already. On the top of the left sidebar is a place to do this. • Next time you enter the ALDE Shopping Mall, a list of your previous beneficiaries will appear. Recent merchants visited are also displayed on the top of the right sidebar.

How is the ALDE Shopping Mall useful to you? By including the link to the ALDE Shopping Mall on your organization’s Web site, you can increase the benefit to you from the Mall’s income. If you let your donors know how the ALDE Shopping Mall works and how they can participate, you will receive a percentage of the money they spend shopping. ALDE provides the icon below for your organization to use on its Web site; or your organization can create its own image. Link the image that your organization has chosen to the URL for the ALDE Shopping Mall: http://alde.fundlinkllc.com/
	Right click on the image and copy it for your organization's use. Link image to: http://alde.fundlinkllc.com/
How does your organization sign up? The ALDE Shopping Mall is an ALDE member benefit, and all ALDE member organizations are automatically included in the designee listing. Just add the URL link to your organization's Web site, and start promoting the ALDE Shopping Mall! If you do not see your organization listed, contact ALDE at or by calling (800) 458-2363. To see if your organization is listed, simply go to the ALDE Shopping Mall at http://alde.fundlinkllc.com/, click on any store, and a list of ALDE member organizations will appear.
How can your organization let donors know about the  ALDE Shopping Mall? To assist you in informing your donors about how the ALDE Shopping Mall works and how they may participate, ALDE provides these downloadable materials: -template for: broadcast e-mails, broadcast faxes, newsletter articles, or flyers -sample news release -additional information document
What is the cost to set it up? There is NO cost – only a few minutes of your organization's time to set up the link on its Web site.
How does your organization receive its percentage of the proceeds? Once a month, Fundlink, Inc. (which administrates the program) will send a check to ALDE for the amount of accrued donations. ALDE will then divide the money among the member organizations and distribute it accordingly. Your organization will only receive a check if it has accrued at least $25 in donations. The contribution amount is determined by the individual retailer and varies from merchant to merchant. Click here to download retailer and percentage information (Excel file). A portion of the royalty received may be considered unrelated business income and be subject to taxes (UBIT). Be sure to discuss with legal/tax counsel.