7:30 a.m. - Welcome and Announcements
7:35 a.m. to 8:00 a.m. - Breakfast and Networking
8:00-8:45 a.m. - Keynote With Robert Allan Paul - "Company of One: Building Your Personal Brand"
8:45-9:00 a.m. - Q&A with Robert Allan Paul
9:00 a.m. - Adjourn
"Company of One: Building Your Personal Brand"
What do you really do? How do you do it differently from everyone else? What will you do for me? These are just three of the questions every organization must address to begin building its brand - and you'll have to answer if you're going to build your career.
The marketing principles used by large corporations to build their identities and advance their initiatives are the same principles you can leverage as a "company of one" to build your personal brand and achieve your professional goals. In a few simple steps, Robert Alan Paul will show you how to discover your personal strengths, define your professional personality, and differentiate yourself from others in a way that makes you - and as a result, your organization - the donor's partner of choice.
"Robert Allan Paul is a branding wizard; a Merlin who clarifies a company's brand and, with great charm and creativity, shows you the way to articulate that brand with tremendous power. His brand workshop for our company was marvelous; a thoughtful yet high energy tour-de-force of marketing insight and subtle guidance toward a clear position for our firm. A true brand guru - and a great guy." - Paul Maccabee | Maccabee Public Relations
As a seasoned veteran with successful experience on all sides of the marketing equation, Robert Allan Paul provides a unique, universal perspective on the personal branding process. Over the course of a career now spanning three decades, he's helped build strong brands for thousands of sales professionals and dozens of corporate clients - including Samsung, Life Time Fitness and ReMax Real Estate.
Prior to launching Company of One, Robert served as the VP/Managing Director of Cuneo Advertising, VP of Account Services for Scanlon+Turner Advertising, Director of Client Services at CBS Radio and a National Director of Marketing for Westwood One/Metro Radio Networks.