Building Your Case for Support
Paul Marsh, CFRE and Jennie Wolf Smith, CFRE

A strong case for support is more than an outline of your financial need. An effective case combines understandable information with a compelling motivation for the potential giver to respond. Often, this link between information and motivation isn’t connecting to the degree we hope. The result is fewer financial partners and less funding for our mission.

In this interactive workshop, learn what makes a case for support stronger, and craft your own compelling case to inspire greater giving to your cause.

This was one of our highest-rated sessions at Faith & Fundraising: Myrtle Beach 2023, and it has been updated for the webinar format.

Remember that webinars are FREE to ALL ACF members, and we just need you to RSVP. Webinars are $75 for nonmembers. Not a member? Attend your first webinar free to experience ACF! RSVP for free, or pay to attend, here. 

With tailored strategies for each client, Paul Marsh, CFRE, helps nonprofit organizations and churches engage generous and enthusiastic donors with shared goals to change the world.

For almost three decades, Paul has championed generosity through philanthropy and volunteerism. His own experiences of leadership and fundraising in higher education, social advocacy, and international relief, in addition to service as a volunteer firefighter, provide a breadth of knowledge and expertise across the fundraising profession.

A consultant with GSB since 2009 and a Certified Fund Raising Executive (CFRE), Paul works with clients and teaches workshops across the United States, coaching organizations through best practices in executive leadership, strategic planning, and fundraising for capital campaigns, annual funds, and major gift appeals.

Paul lives in Denver, Colorado with his wife, Rebecca, a retired education administrator. Empty nesters of their two adult children, Connor and Kelly, Paul and Rebecca share their home with their faithful hound, Hank.

Jennie Wolf Smith, CFRE, is a thoughtful and strategic fundraising consultant who carefully considers the unique circumstances surrounding each client. She has extensive experience in growing annual support; developing successful direct mail and marketing initiatives; facilitating an effective call center; and training volunteers in response to a changing climate of charitable giving.

As a partner at GSB Fundraising, Jennie provides consulting services in areas of annual, capital, major, and planned gift programs, and strategic planning, board development, and engaging volunteers.

Equipped with more than 25 years of fundraising experience, a Certified Fund Raising Executive (CFRE) credential, and governing board service across a diverse landscape of nonprofit organizations, Jennie brings a wealth of knowledge to each client. She holds a master’s degree in organizational leadership, which complements her professional experience.

Jennie lives in Toledo, Ohio. She currently volunteers as a NICU cuddler at Ebeid Children’s Hospital in Toledo and as an Endowment Trustee for Olivet Lutheran Church in Sylvania, Ohio.