Association of Lutheran Development Executives
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Webinar: Retaining COVID Donors Long Term
Thursday, December 10, 2020, 12:30 PM - 1:30 PM CDT
Category: Events

Retaining COVID Donors Long Term
Sue and Ron Rescigno

Date: Thursday, December 10, 2020

Time: 12:30 p.m. CT

You know that donor retention is critical to your organization’s success, especially during this pandemic, when donors are deciding who needs their support the most. Keeping the donors you have, including new donors, is vital to ongoing support. Stop spinning your wheels constantly looking for new donors and create a plan to keep the donors you already have. 

This webinar will offer strategies and tactics on retention so you can beat the national average of 45.5 percent donor retention rates.
Increase your rates to 70 or 80 percent by following our simple plan.
Join us as we discuss:
  • The importance of new donor retention
  • Ideas to engage your new donors
  • How to create loyal and committed donors
  • A 5-step process to keeping your new donors
Remember that webinars are FREE to ALL ALDE members, and we just need you to RSVP. Webinars are $75 for nonmembers. Not a member? Attend your first webinar free to experience ALDE!

RSVP for Free or Pay to Attend Here

rescigno-ron-and-sueSusan Rescigno is Owner and President of Rescigno’s. Susan spent the early years of her professional career in development at prestigious educational institutions, such as Illinois Institute of Technology and St. Xavier University. During her tenure at IIT, she won awards from CASE for Sustained Performance in the Annual Fund. In 1992, she started Rescigno’s in her garage because she knew she could train others to create solid annual fund programs that would benefit nonprofits for years to come. Today, Sue coaches nonprofits on annual fundraising programs. Sue truly partners with her clients and is proud to work with so many talented and committed fundraising professionals.

Ron Rescigno
is a thought leader for nonprofit professionals who seek new and creative ways of appealing to their constituents. As Vice President, he is responsible for business development and sales at Rescigno’s. Ron does research and copywriting for annual fund campaign material and various in-house marketing materials, such as content marketing for emails and blogs. Ron holds a B.A. in English from Lewis College and an M.A. in educational administration from Governors State University. Prior to joining Rescigno’s, Ron spent 23 years in private high school education as both a teacher and administrator.



Contact: Laurie Brill - [email protected]