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Webinar: SEO 101 for Nonprofit Organizations: How to Increase Your Organic Search Rankings on Google
Thursday, February 18, 2021, 12:30 PM - 1:30 PM CST
Category: Events

SEO 101 for Nonprofit Organizations: How to Increase Your Organic Search Rankings on Google
Zach Busekrus

Date: Thursday, February 18, 2021

Time: 12:30 p.m. Central Time 

Search Engine Optimization? More like, “S.E.Ohmygosh I have no idea what I’m doing!” That's how many nonprofit marketers feel when it comes to increasing their website page rankings across search. Google … it’s such a beast to stay on top of … how do you help your organization’s content become more “findable” so you can secure the support you need? Get a 60-minute crash course on SEO fundamentals in this month’s ALDE webinar!

Learning Outcomes:
  1. Learn the fundamentals of how search engines rank content and become equipped with a framework for how to build a short-term and long-term SEO strategy for your organization to draw more visits and support
  2. Learn effective strategies for keyword research and how to create content that enables your organization to win on targeted terms 
  3. Learn how to audit your website’s architecture, design, speed, backlinks, and content pathways to identify SEO optimization opportunities
Remember that webinars are FREE to ALL ALDE members, and we just need you to RSVP. Webinars are $75 for nonmembers. Not a member? Attend your first webinar free to experience ALDE!

RSVP for Free or Pay to Attend Here


Zach BusekrusZach Busekrus is Co-Founder & Chief Brand Strategist with Novus and Director of Marketing Strategy at Direct Development. He has spent the past seven years helping nonprofit charities and associations develop and launch innovative donor recruitment and retention strategies. He spends most of his days learning about the latest and greatest in marketing technology and brainstorming ways in which to apply these ideas and technologies to the nonprofit fundraising space. Things that pique Zach’s interest at the moment include conversational marketing (specifically how to make chatbots work for donor acquisition), journey-based digital audience profiling, and how to help more organizations become successful.

 

 


Contact: Laurie Brill - [email protected]