Neuromarketing for Nonprofits - Planned Giving
Geoff Peters

Using the latest results from Neuromarketing (neuroscience, behavioral economics, social psychology, and cognitive psychology), learn about a few simple techniques to improve direct response messaging. Hear about the latest research that underlies more effective direct mail, direct response television, and digital marketing. Learn how to improve your effectiveness, whether it be in the design of your messaging or the nature of your appeal. These learnings cross media channels and apply to mail, television, telephone, and digital marketing (email and websites).

Learning Outcomes:

1. Using subconscious donor instinctive behavior to increase your effectiveness
2. Using subtle suggestive hints in your copy and art to increase your effectiveness
3. Understanding some basic principles to neuromarketing to increase your effectiveness

Remember that webinars are FREE to ALL ACF members, and we just need you to RSVP. Webinars are $75 for nonmembers. Not a member? Attend your first webinar free to experience ACF! RSVP for free, or pay to attend, here. 

Geoff Peters is a fundraising industry icon, or in the words of Non-Profit Pro, a "fundraising guru." He has received numerous awards such as the ANA MAX Hart Award (2015); the DMAW Hall of Leaders Honoree (2014); and the George T. Holloway Award from the NCDC. He has served as past President of the DMAW, past board member of AFP DC, written more than 50 articles, presented at hundreds of conferences, and twice has been recognized as one of The Nonprofit Times Power & Influence Top 50 leaders.