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Webinar: Case 4 Support Playbook: A Flexible Approach to Getting Your Organization’s Story to STICK
Thursday, June 24, 2021, 12:30 PM - 1:30 PM CDT
Category: Events

Case 4 Support Playbook: A Flexible Approach to Getting Your Organization’s Story to STICK

Alan Hutson, MPA, CFRE, and Bernard Ross

Date: Thursday, June 24, 2021
Time: 12:30 p.m. Central Time 

Standard case statements can be hard to use. Even if you get “the big idea” right, you often get the hero of the story wrong (hint: it’s not the nonprofit). Case statements also often have limiting features, such as focusing on only one proposition, which limits their potential audience. Worst of all, the stories in most case statements are not “sticky” or engaging enough, resulting in few people remembering them.

In this highly interactive session, we will examine the Case 4 Support Playbook and the flexibility it offers, including:

  • The array of heroes in a nonprofit’s story and the language that is simultaneously authentic and appealing to donors
  • The four propositions (opportunity, vision, crisis, and risk) and how these resonate with different donors
  • How to use semiotics and other techniques from behavioral economics to make your story STICK

Show up prepared to rethink how your agency tells its story!

Remember that webinars are FREE to ALL ALDE members, and we just need you to RSVP. Webinars are $75 for nonmembers. Not a member? Attend your first webinar free to experience ALDE! RSVP for free or pay to attend here.

Alan HutsonAlan R. Hutson, Jr., MPA, CFRE, is Senior Partner Consultant - USA with The Management Centre and Managing Partner of The Monument Group, a leading U.S.-based consultancy that for almost 20 years has helped nonprofit organizations tap their fundraising potential.

He is a trained economist, has been an adjunct faculty member of Virginia Commonwealth University, and facilitated for the Federal Reserve’s community engagement series.

Alan has worked throughout the U.S. and internationally, especially in South Africa, where he has worked pro bono. He is a member of the AFP Foundation for Philanthropy’s Executive Committee, where he chairs the US Annual Fund, and is a member representative for the Giving Institute.

Bernard Ross
Bernard Ross is Director of The Management Centre. He is an internationally regarded expert in strategic thinking, organizational change, and personal effectiveness. He works in Europe, the U.S., Africa, and South America.

His assignments have involved a wide range of nonprofit organizations over 25 years. Those in the U.K. include British Red Cross, NSPCC, Macmillan Cancer, and the Science Museum. He has also consulted for a number of universities, including Oxford and the Sorbonne. International agencies on his assignment roster include ICRC, IFRC, Amnesty International, Greenpeace International, UNICEF, and MSF.

Contact: Laurie Brill - [email protected]