Multichannel Marketing can IGNITE Your Fundraising
Alyssa Jefferies

Every day, we are exposed to marketing messages through the mail, email, social media, text, television, etc. But how does your organization break through the noise?

To ensure you are communicating with all your donors and prospects (of any generation), the best communication strategy is to use a truly integrated, multichannel communications approach. Digital communications are essential for real-time updates and dialog with your donors. Almost everyone relies on their smartphone to stay in touch, but postal mail is also important.

In this session, we’ll cover the various channels you can use to promote your fundraising campaigns and how to best weave the channels together for an integrated fundraising approach.

Remember that webinars are FREE to ALL ALDE members, and we just need you to RSVP. Webinars are $75 for nonmembers. Not a member? Attend your first webinar free to experience ALDE! RSVP for free or pay to attend here.

Alyssa Jefferies, MNA, CFRE, is an Account Director with Meyer Partners, bringing 12 years of experience in nonprofit management, marketing, and fundraising. Prior to joining Meyer Partners, Alyssa worked at JDRF International, PAWS Chicago, and The Anti-Cruelty Society.

In her role with Meyer Partners, Alyssa provides expert marketing and fundraising solutions to advance the missions of an array of nonprofit client organizations. Meyer Partners provides integrated multichannel fundraising services to help nonprofit organizations move their missions forward, including direct mail, email, digital marketing, fund development audits, analytics, and general fundraising consultation.

Alyssa is a graduate of North Park University with a master’s degree in nonprofit administration and University of Michigan with a bachelor’s degree in biopsychology.