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Webinar: The Art of Appreciation: How to Build Strong Donor Relationships
Thursday, June 08, 2023, 12:30 PM - 1:30 PM CDT
Category: Events

The Art of Appreciation: How to Build Strong Donor Relationships
Scott McKenzie, Ph.D., CFRE,

Date: Thursday, June 8, 2023

Time: 12:30 p.m. CT

Scott McKenzieWhen a donor contributes to your organization, they are expressing gratitude and appreciation for what you are doing in the world! What happens when there is no reciprocal response? What happens when the donor receives only silence in return?

Without appreciation from your organization, donors:

  • Experience regret and disappointment
  • Never fully experience the joy of generosity
  • And are unlikely to make another gift to your organization

It doesn’t take as much as you might think to build strong donor relationships.

When donors feel appreciated, they spread the word and look for ways to help others experience the same joy. Donors who feel loved are likely to become recurring donors whose lifetime value is substantially higher.

During this webinar participants will learn:

  • What donors want from organizations they support
  • Who should be responsible for building strong donor relationships
  • What you can do right now to connect more deeply with your donors and help them feel awesome!
This was one of our highest-rated sessions at Faith & Fundraising: Myrtle Beach 2023, and Kristine has updated it with her latest research.

Remember that webinars are FREE to ALL ACF members, and we just need you to RSVP. Webinars are $75 for nonmembers. Not a member? Attend your first webinar free to experience ACF! RSVP for free, or pay to attend, here

Scott McKenzie, Ph.D., CFRE, is an ordained Pastor with a doctorate in spiritual formation, 25 years of fundraising experience, and the expertise of a trained ICF coach. Scott has also achieved CFRE status.

As a national workshop leader, conference speaker, author, and coach, Scott inspires people to live joy-filled generous lives. In his work with churches and nonprofits as Partner and Sr. Vice President with Horizons, Scott has helped hundreds of organizations clarify their vision, tell their stories of life-changing impact, and effectively invite people to give with joy and generosity.



Contact: Laurie Brill - [email protected] - (888) 630-2533