Donor Diversity: How to Conceive, Test, and Optimize a Multicultural Fundraising Campaign
Ivan Leon

Fundraisers have started to recognize the opportunity multicultural donors represent. But most struggle with questions such as: where do I start? Would my cause resonate with these donors? What type of appeals are most engaging? How do we budget and estimate ROI? In this session, we will answer these and other similar concerns to provide you with clarity and confidence. We will present real examples of organizations that have started on a path to building a multicultural donor base.

Learning Outcomes:

1. Discover the philanthropic multicultural landscape
2. Understand the essential steps to launch a test campaign
3. Discern what data to collect and how to analyze it to gain insights
4. Apply the model to a specific campaign in a ministry context

Remember that webinars are FREE to ALL ACF members, and we just need you to RSVP. Webinars are $75 for nonmembers. Not a member? Attend your first webinar free to experience ACF! RSVP for free, or pay to attend, here. 

Ivan Leon is Chief Strategist with Kerux Group. He is an accomplished cross-cultural marketing strategist with over two decades of experience. Ivan has provided advice and direction to organizations such as Lutheran Hour Ministries, Prison Fellowship, Operation Smile, and Teen Challenge, among others. He also speaks regularly on the topic of audience and donor diversity. Ivan obtained his bachelor's degree in communication at Liberty University and a master's in theology at Dallas Theological Seminary.

Kerux Group is a cross-cultural marketing agency dedicated to helping nonprofits engage the Hispanic population — an ethnic group currently standing at over 62 million in the United States.